Leslie Knope once said, “One person’s annoying is another’s inspiring and heroic.”

Holly Gibson knows that she is not for everyone, but that her unbridled enthusiasm for advertising, marketing and communications has a home at #PSEWEB.

She is the manager of the award-winning McMaster Housing & Conference Services’ Marketing & Communication team – which she built by slowly hiring a bunch of students without anyone noticing – and serves as an in-house ad agency for the department.

Before arriving in academia, she worked at an ad agency where she worked on the name for a new variety of Pear, two different species of Roses and, to promote Rabies awareness in her home province of Ontario, created a terrifying bat-raccoon hybrid creature named the Baccoon.