Ali Baggott (she/her) is currently the Manager, Digital Media Strategy at the University of Victoria (UVic) in British Columbia, Canada. Ali has been working in communications since 2011 at UVic and has become the institution’s resident expert in all things social. Ali currently oversees the strategy and governance for all of UVic’s central channels and facilitates the community of practice for every extension account (faculties, departments, programs, etc.) on campus.

Having worked through the evolution and onboarding of social media in a business and institution setting, Ali has learned to pivot, grow and help evolve existing communications practices at UVic to now include a social-first approach. User-generated and organic content are her specialty and passion but she’s also become the social strategist for issues online.