The Sessions

Student Recruitment for the Mobile Generation

Monday, July 27, 2015 at 9:45 AM

Location: Room 3

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution. Are your mobile lead generation and recruitment practices up to the task?

This presentation covers:

  • Why you need mobile marketing
  • How students behave differently on mobile?
  • Mobile first design for lead generation and recruitment
  • How mobile content is different
  • Leveraging mobile page functionality
  • SEO for mobile recruitment
  • Social media marketing on mobile
  • Tracking mobile marketing with analytics.

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