The Sessions

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Tuesday, July 28, 2015 at 3:00 PM

Location: Room 2

Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media. In his recent book, #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs, author and PR pro Dan Zaiontz offers many best practices that senior administrators and executives in higher education can employ in order to achieve meaningful results for their institutions. In this session for #PSEWEB, Zaiontz will discuss recommendations, counsel and tips on how trusted advisers, including marketing and communications staff, can strategically support their organizational leaders in delivering more compelling and effective social media content.

Recent Blog Posts

5 Tips for Communications Newbies

Written by Raquel A. Russell Communications Assistant, University of Toronto Scarborough Library It’s the end of the semester, so you may hear the collective sigh of relief taken by higher-ed communicators across the land. You also may... Read more

Accommodations at #PSEWEB 2019

On-Campus Accommodations Stay close to the action with two options of on-campus accommodations! Voyageur Place, dormitory-style residence located in the centre of campus. Single dorms – $65.32/night, breakfast included Double dorms... Read more

Making the most of your video content

Written by Jonathan Migneault Social media coordinator, Laurentian University If you want to engage your audience in 2018, video content is a must. As the old saying goes, “a picture is worth a thousand words.” Our brains are... Read more

Our Sponsors