Engagement Sessions

“Why Are Students Leaving Facebook?!” – The Future Of Digital Community In PSE

Tuesday, July 29, 2014 at 10:20 AM

Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook... More

A student is a student: breaking down communication silos

Tuesday, July 28, 2015 at 9:45 AM

York University’s Division of Students is embarking on a new content-sharing model for communicating with students, harnessing the momentum of student engagement as students move from prospective to new to continuing students.... More

From inside the head of an 18 year old

Tuesday, July 28, 2015 at 9:45 AM

Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old. Content, good content... More

How to be famous: Recruitment through live internet broadcast

Tuesday, July 28, 2015 at 11:15 AM

We’ve all been there — sitting through yet another unengaging and boring webinar. The presenters slides seem somewhat interesting but they’ve got that same... More

How To Utilize Social Media for an Institutional Giving Day

Monday, July 27, 2015 at 4:15 PM

From December 2-4, the University of Guelph held ‘The U of G 50 Challenge’, where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours! This... More

Keeping People in the User Experience

Monday, July 27, 2015 at 11:15 AM

Think how much planning goes into creating a great user experience (UX) before launching a new web asset. It starts shiny and new and it makes your audiences happy. But how do you keep them that way? 6 months after launch is the... More

Making the One-to-One Dream a Reality: Creating a Personalized Web Experience to Drive Enrollment and Giving

Monday, August 13, 2018 at 9:00 AM

Personalization is the next tactic in your marketing toolkit, giving you the keys to make... More

Teenage Mutant Ninja Bloggers: Managing student content teams

Monday, July 27, 2015 at 2:45 PM

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and... More

Twitter: Tweets that engage, not “promote” the email you received from department X

Monday, July 28, 2014 at 2:55 PM

We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on... More

Using Webcasts to Engage Communities

Tuesday, July 29, 2014 at 10:20 AM

For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes. These live streams... More

Web-based, touch screen interfaces – a homegrown perspective

Monday, July 27, 2015 at 9:45 AM

A presentation on the current use of touch screens at the University of Ontario Institute of Technology (UOIT). This will include descriptions of past, current and future plans... More

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