Google, Facebook and Apple have all launched accelerated, mobile-friendly formats to improve performance – because as a whole, the web wasn’t cutting it. We were slow, bloated, bogged down in pixels and scripts. Data clearly flagged that audiences were giving us mere moments before abandoning and moving on to faster, cleaner, lighter pastures. More than half of all digital content is consumed in mobile applications (not including browsers). And yet, our links are the slowest loading content according to Facebook. An average of 8 seconds to load? Not OK.

If we re-kindle our passion for our own old-fashion values of accessibility, performance and standards, we can deliver the mobile web experience our audience expects of us.

But what about social? Twitter’s new image descriptions are a step in the right direction, but what about Facebook? And what about Instagram video? We all know that the web is no longer dominated by official websites – with more than half of all digital content being consumed within mobile applications that we don’t control – it’s time to make sure that our content is accessible everywhere that people are consuming, not just on our homepage.

Let’s commit to creating accessible web-wide content – the hardest part is creating the new habits.