In this session we are going to demystify the video filming and editing processes to show how you don’t need to break the bank or have a lot of experience to create effective video content. We will be using examples from our social media channels to help illustrate our message. We will also discuss the physical tools, video editing software/apps, challenges, and insights we learned along the way. As communicators in the University of Toronto’s University Admissions and Outreach department, we will be focussing our talk on video for recruitment, and we’ll discuss our target audience’s (teens/16-18 years old) preferences for consuming video content, which helped shaped our aim to create more authentic stories.