For many universities, engaging alumni can be a challenge. Alumni care about their alma mater, but they lead busy lives, have their own social and professional networks, and may live thousands of kilometres away.

As stewards of the University of Toronto’s alumni social media channels, we’re tasked with finding creative ways to cut through the clutter and connect with more than 600,000 grads in 190+ countries – while upholding the University’s brand.

In this session, we will share our strategy for successfully leveraging trends, memes and lifestyle content to boost alumni engagement on social media (Facebook, Instagram, LinkedIn and Twitter) within an institutional setting.