Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned. As Digital Strategy Coordinator at Laurentian University, I have led our team of student bloggers for almost 2 years and have improved our reach per post and campus outreach.

Highlights:

• Create an environment (Incentives, team building and partnership development) #pizzatime
• Find star students (Role of digital and on-campus ambassadors) #turtlepower
• Constantly improve blog quality (Vlogs, focus groups and creative freedom) #cowabunga

By the end of this presentation, you will be able to successfully create and/or better direct your team of student bloggers.

Presentation slides: Teenage Mutant Ninja Bloggers