In September 2013, we knew we could no longer just exist on social media so we started to do something about it.

We developed campaigns, cross-platform campaigns, and what we call, supporting-role campaigns. We got people talking, we started a conversation. Once we established our platform, we launched and followed through with the most successful SM campaign we’ve experienced. Over 2,300 likes in less than 12 hours, and 89 favourites, 47 RTs, and 57 new followers in 24 hours.

In this session, I’ll walk you through how we we set the stage for a successful SM campaign, and specifically walk you through the steps we took to achieve an unprecedented return on our investment. We’ll cover how to build trust and credibility, and how to utilize multi-platforms to do it all.

This is a generation who has always been bombarded with savvy marketing campaigns, they’re a tough audience to crack. They don’t do stupid. Let’s talk about how to make them your fans, your influencers and your marketers all by giving them what they want: something remarkable.