The McGill Office for Science and Society (OSS) is celebrating its 20th year. The office has always been one with a mandate to “separate sense from nonsense” on the scientific stage, but with the advent of social media and “fake news” now a regular part of our existence, our work has now become an inevitable component of any organization.
As such, our content has to be topical, (both reactive and proactive to what is covered in the news), factual, and far-reaching. While the OSS is still small in number, over the last decade we have completely changed our web presence, branding, and created social media platforms that we now rely upon to channel activity on our site.
Emily, Communications and Public Affairs Director of the OSS, will discuss this “evolution” and also present some of our current data and trends demonstrating what does best and (perhaps) why in today’s media and social landscape.