New into the world of social influencers, in 2015 Newfoundland & Labrador Tourism went head first into an Instagram partnership with Destination Canada and Herschel in its campaign ‘Journey – Newfoundland & Labrador’, one of the largest and most successful social media campaigns the province has undergone to date. Amy Fisher, Digital Lead with Newfoundland & Labrador Tourism, will be discussing the ins and outs of executing a large-scale influencer campaign, highlighting key learnings in working with partners and influencers and taking risks in new social spaces.