As a result of the sudden & drastic changes brought about by the COVID-19 pandemic, the #PSEWEB community—North America’s top college and university marketing professionals—were forced to contend with increased volatility, uncertainty, complexity, and ambiguity. Nearly three years later, finally emerging from chaos, this dynamic group faces yet another challenge: navigating a fast-approaching future of work—an always-on “new abnormal” characterized by hybrid work, endless disruption, and constantly shifting audience behaviours & expectations.

According to Boston Consulting Group, in order to survive, thrive, and compete successfully, organizations—especially higher education institutions—now have only two years (or less) to get to where they might otherwise have hoped to be in five. To meet this challenge, #PSEWEB 2022 attendees require a new approach to constant change. To succeed in the face of uncertainty, multi-award winning marketing professional Hamza Khan argues that we must lean into uniquely human qualities that are difficult, if not impossible, to automate. For anything that can be automated will be automated. However, that which is left will become disproportionately more valuable.

In this talk, the #PSEWEB community will…

• Familiarize themselves with the top 3 reasons why organizations fail to navigate change
• Understand how to operationalize & maximize 3 change-friendly attributes as a way to future-proof their careers
• Become inspired to transition their departments and institutions from survival-mode to a change-friendly state of automatic renewal