The opportunity (and necessity) to create and manage digital content right across our organisations is massive, yet so often we either daren’t trust people to do it, or we can’t get them to deliver.

Writing for the web is a skill. That means we can teach it. To people who don’t think they’re writers. To people who are convinced that they are. Even to academics. Teaching web writing as a discrete skill empowers everyone in your organisation to make effective content.

But what’s the best way to teach it?

This session looks at how to break web writing down so that people understand what works online. We’ll explore what else people need to feel confident to write, and how you can devolve content creation in a way that doesn’t send your online estate straight to the underworld.