Ephemeral content on Instagram Stories may seem like a fading trend, but with 300 million active users watching them and rising, there is serious marketing potential to be had in mastering them.

In this presentation, Krista Boniface of the University of Toronto will show her version of how to be *100 emoji* at Instagram Stories and how to preserve their storytelling through Instagram Highlights.

With a few tried and tested best practices, you will have the tools to tell real stories of your university or college and better yet, use this highly powerful tool of engagement to reach your audience where they’re at.