We all know that data and analytics are key to effective marketing, but we also know how daunting it can be to incorporate measurement in meaningful ways. Sometimes it seems like you need a PhD in quantitative analysis just to make sense of what’s out there. In this session, learn simple and effective tricks for strengthening you and your team’s analytics skills using Google Analytics and social media platforms. Get key takeaways on how to incorporate that data into a robust reporting process across all of your marketing initiatives, enabling you to make more data-driven decisions, showcase your results and ultimately become and even better higher ed marketer.