Email is one of the most effective tools to reach an audience. But it’s often treated as an afterthought. Learn how to build an effective email content strategy, based on data, that will attract students to your institution, support them through the application process, convince them to accept an offer of admission, and keep them engaged until their first day.

You’ll learn to:

• Understand what email is best for
• Turn data insights into an email messaging strategy
• Create a framework for email messages that aligns with the student journey
• Make email your secret weapon