To get an authentic story across, nothing happens without relationship and trust. In times of high pressure, skepticism and little time, it can be difficult to get to the heart, truth and “why” of what moves a person. In this presentation, we’ll show how you can build trust in all stages of engaging leadership, outreach, relationship building, video production and social media strategies to make a huge impact through an ongoing video series. We will lead you through examples from the “This Is U of T” series that has become a platform to explore people and issues of the world through their connection to the university. You will walk away with tools to template your own video series, lead with connection for better engagement and viewership, step-by-step social media “premiering” strategies for multiple channels and inspiration to share how your high education institution impacts this time of uncertainty through humanity.