The Sessions

Using Webcasts to Engage Communities

Tuesday, July 29, 2014 at 10:20 AM

For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes. These live streams allow us to actively engage our large prospective student community and give them an opportunity to connect with us in a personalized, human way. Our webcasts have been designed to include active participation from first-entry divisions, current students and other departments across the university.

This presentation will give a little insight on how we manage our productions, highlight our successes and challenges, share some of our metrics and provide a technical breakdown of how to stream live video over the Internet.

**Note: For demonstration purposes this presentation may be live streamed. By attending you agree to be Internet famous.

Recent Blog Posts

From a one-person show to leading a social media team: the transition and lessons learned

Written by Megan Weales Digital Community Coordinator, Office of Student Life University of Ontario Institute of Technology It’s weird to think my career in Higher Ed only *officially* began in May, because in reality, I’ve been... Read more

5 ways to ace your post-secondary education communications interview

Written by Kristina Doyle  Digital Communications Officer, University of Toronto Scarborough, Communications, Marketing & Public Affairs Yay! You just got the email—you’re invited to an interview for the post-secondary... Read more

10 Resources for Training Student Content Creators (That Won’t Break the Bank)

Written by Courtney Raybould  Marketing & Communications Officer, University of Toronto Scarborough Arts & Science Co-op Students can be an invaluable resource for solo #PSEWEB pros who are looking to maximize their impact while... Read more

Our Sponsors