Tuesday, July 29, 2014 at 3:10 PM
In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and viewbooks and fact sheets and social media and … well, there’s a lot of stuff to measure. What you need is a measurement strategy, a plan for how to maximize the disparate results you’re collecting from all these platforms. In this session, we will discuss not just the tools you needs to properly track all your communications, but also how to implement a program that will make sense of the numbers you collect and make them relevant to each other.
Tuesday, February 12, 2019, posted in Blog
Written by Paul Bradley eQAfy, Data for better higher education websites and digital governance NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more
Monday, January 28, 2019, posted in Blog
Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more
Tuesday, January 15, 2019, posted in Blog
NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more