Tuesday, July 29, 2014 at 3:10 PM
In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and viewbooks and fact sheets and social media and … well, there’s a lot of stuff to measure. What you need is a measurement strategy, a plan for how to maximize the disparate results you’re collecting from all these platforms. In this session, we will discuss not just the tools you needs to properly track all your communications, but also how to implement a program that will make sense of the numbers you collect and make them relevant to each other.
Thursday, December 13, 2018, posted in Blog
Written by Megan Weales Digital Community Coordinator, Office of Student Life University of Ontario Institute of Technology It’s weird to think my career in Higher Ed only *officially* began in May, because in reality, I’ve been... Read more
Tuesday, November 27, 2018, posted in Blog
Written by Kristina Doyle Digital Communications Officer, University of Toronto Scarborough, Communications, Marketing & Public Affairs Yay! You just got the email—you’re invited to an interview for the post-secondary... Read more
Thursday, November 15, 2018, posted in Blog
Written by Courtney Raybould Marketing & Communications Officer, University of Toronto Scarborough Arts & Science Co-op Students can be an invaluable resource for solo #PSEWEB pros who are looking to maximize their impact while... Read more