The Sessions

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Tuesday, July 28, 2015 at 3:00 PM

Location: Room 2

Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media. In his recent book, #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs, author and PR pro Dan Zaiontz offers many best practices that senior administrators and executives in higher education can employ in order to achieve meaningful results for their institutions. In this session for #PSEWEB, Zaiontz will discuss recommendations, counsel and tips on how trusted advisers, including marketing and communications staff, can strategically support their organizational leaders in delivering more compelling and effective social media content.

Recent Blog Posts

The Higher Education Social Media Landscape

Written by Paul Bradley  eQAfy, Data for better higher education websites and digital governance  NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more

DIY-ing Videos like a Pro

Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more

Canadian University and College CMS Use

NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more

Our Sponsors