Facebook Sessions

“Why Are Students Leaving Facebook?!” – The Future Of Digital Community In PSE

Tuesday, July 29, 2014 at 10:20 AM

Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook... More

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Tuesday, July 28, 2015 at 3:00 PM

Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media. In his recent... More

Facebook Live – Connecting with Students to Provide Live Answers to Common Questions

Tuesday, August 14, 2018 at 2:20 PM

Student Central at Western University has been using Facebook Live to connect with applicants and current students since the summer of... More

Facebook’s new New NEW Algorithm: Epic Data Share

Tuesday, August 14, 2018 at 9:30 AM

The great and noble Facebook is pulling newsfeed real estate from Pages and making room for meaningful, spirit-lifting content from that person you share nothing with except maybe an obligation to friend each other. Because... More

How To Utilize Social Media for an Institutional Giving Day

Monday, July 27, 2015 at 4:15 PM

From December 2-4, the University of Guelph held ‘The U of G 50 Challenge’, where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours! This... More

Paying your way to the top – Advertising on Facebook + Twitter

Monday, July 28, 2014 at 10:20 AM

You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way... More

Social Media – Feeding the Beasts

Monday, July 28, 2014 at 10:20 AM

For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations. Canada’s universities and schools are using social... More

The Imitation Game—the war against unofficial social media accounts

Tuesday, July 28, 2015 at 3:00 PM

What do you do when one of your students creates an unofficial “Class of” Facebook group, slaps your logo on it, and fills it with links to sites you’d rather... More

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