Posted on Tuesday, July 28, 2015 by aadairs
Higher education has a unique opportunity to build a network of highly engaged influencers.
#PSEWEB scanned 150 Canadian university and college homepages for Facebook, Twitter and Instagram accounts and found 145, 138, 64 respectively. 96.67% of Canadian higher education homepages link to a Facebook Page, 92% link to a Twitter account and 42.67% link to an Instagram account.
145 of the 150 schools had Facebook, Twitter or Instagram accounts that passed the threshold for data analysis with Engagement Labs and were used to create a summer snapshot.
Prix d’Excellence Best Use of Social Media
University of Waterloo Student Instagram Takeovers (Gold)
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com
For media inquiries please contact:
Bryan Segal, CEO
Engagement Labs Inc.
KCSA Strategic Communications
#PSEWEB is a conference for college and university marketers, programmers, designers, digital architects and community managers – we are the people behind the online faces of our institutions.
#PSEWEB sessions cover all areas of the digital marketing industry – from strategy to execution, architecture to analytics, design to development, across web, social media, email, and mobile. The conference comes from the HighEdWeb Conference started in the United States and aims to bring the same amazing content, and high quality experience to those of us who happen to work in Canada.
Powered by Community (& Awesome)
#PSEWEB started as a conversation, lead to a LinkedIn Group, took over Brock University for three days in 2010 and trended nationally on Twitter – thanks to amazing conversions with amazing people – and continues to be the national home for Canadian higher education digital marketing professionals – sold out in Montreal for 2015 and trended nationally on Twitter within the opening keynote presentation delivered by Ken Steele, Eduvation.
Speakers travel across the country, the United States, India and the UK to speak for free and join the experience.
Tuesday, January 15, 2019, posted in Blog
NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more
Thursday, December 13, 2018, posted in Blog
Written by Megan Weales Digital Community Coordinator, Office of Student Life University of Ontario Institute of Technology It’s weird to think my career in Higher Ed only *officially* began in May, because in reality, I’ve been... Read more
Tuesday, November 27, 2018, posted in Blog
Written by Kristina Doyle Digital Communications Officer, University of Toronto Scarborough, Communications, Marketing & Public Affairs Yay! You just got the email—you’re invited to an interview for the post-secondary... Read more