Tony Sheridan has worked in branding, marketing and communications for over a decade, primarily within the Higher Education sector, specializing in social media and digital, strategy and campaigns. A former Director of Marketing and Communications for Limerick Mental Health Association, he also has worked extensively as a consultant across the non-profit, community, and charity sectors helping organizations set ambitious goals, develop effective strategies and deliver results.

In his native Ireland his content and campaigns took home countless award wins. He joined KAUST on the shores of the Red Sea in Saudi Arabia in April 2021. Since then he has taken his work to a new level, leading campaigns with high-profile external truly global brand partners such as McLaren Formula 1 team, Times Higher Education, AAAS/Science, National Geographic, among others. Tony’s campaigns at KAUST have been recognized with multiple international awards.