Matt Shepherd is the Director of Marketing and Communications at Queen’s Engineering, one of Canada’s leading engineering schools. Prior to his current role, he built the marketing and communications unit at Queen’s Faculty of Law, a from-scratch mandate including three national program launches over a six-year span. His deeper background includes pharmaceutical, medical, animal health and CPG marketing, as well as journalism, radio, and translation work. He writes well and draws poorly about higher ed marcomms at https://shep.ca.