Lauren Veenhoven is a Digital Engagement Strategist at Laurier University, with over seven years of experience in the digital marketing industry. In her first year at Laurier, Lauren spearheaded an institution-wide user journey mapping and persona project that spanned eight months, showcasing her leadership, analytical skills, and dedication to enhancing the user journey for prospective undergraduate students.

Lauren’s favourite part of her role is UX design, where she thrives on collaborating with cross-functional teams and brainstorming innovative ideas for optimizations and improvements. Her ability to blend creativity with data-driven decision-making makes her an asset to Laurier’s digital engagement strategies.

Creating meaningful connections is what energizes her the most in her work. She nerds out on any type of personality or self-awareness learning opportunity, and recently became certified in the Dare to Lead™ program based on the research of Dr. Brené Brown.