Christine Elstub is an accomplished communications professional with more than 10 years of experience in the public and not-for-profit sectors.

In her previous role with the Canadian Franchise Association, she developed marketing and public relations campaigns for some of Canada’s most recognizable brands, achieving measurable results such as national media coverage and triple-digit social media growth.

In her current role, Christine oversees recruitment marketing for the University of Toronto’s Faculty of Arts & Science. With her team, she has contributed to several award-winning creative projects, including the College Reels social media campaign, which was recently recognized with a Gold Quill Award of Excellence from the International Association of Business Communicators.

Christine is excited to share her insights and learn from other like-minded professionals during #PSEWeb.