People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase findability, but also persuade people through your website and increase conversions. This session will give best practices for keyword research and formatting all content including title tags, hyperlinks, lures, headings and more. It’s full of practical information you can put into use as soon as you get back to your desk.