“Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5 years?”

Creating a successful marketing campaign to recruit online learners is a lot like online dating. In both cases, its crucial to have a realistic understanding about who you are, and who you’re looking for. The challenge is finding a way to understand your ideal candidate beyond the basic information seen on their online profile, or in our case – their university application.

This session will walk through how Queen’s University Faculty of Arts and Science Online went beyond “first date chit-chat” to dig deep and understand who the students on the other end of the computers are. We’ll discuss how this information shaped a clearer online learning marketing strategy, and also trickled into building amazing online student communities that help promote retention.