Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It’s not the tools, it is an expression of values, leadership, and discipline that enable physical campus beauty over the decades. It’s time to do the same in the digital environment. A CMS, a few web developers, and varied ideas don’t make digital beauty (or effectiveness). It’s time to bring the discipline from physical beauty to the digital campus where students, parents, and faculty spend much of their college years.