Who better to tell stories about your university than the students who live and breathe it? Students can be the university’s best communicators and relationship builders. They have the ability to talk about the university in an honest, authentic way that allows us to better connect with our community.

In this session, I will share how I work with a team of student content creators to develop digital initiatives focused on engaging our community.

I’ll lead you through examples of campaigns we’ve developed in the last year that had students (and staff) talking, increased our engagement on social media, and drove traffic to our student-driven website. Some examples will include:

• That time we made the school’s mascot disappear.
• That other time that we inspired the creation of student memes.

I will share how these ideas came about, the authorization and work required to make them happen, and the results they brought.