Reels get 22% more interaction on Instagram than standard video postings, making them an effective tool for reaching your audience. In this session, we will outline how a small team with limited video experience produced a series of Instagram Reels for future U of T students, reaching more than 200K users.

We will share a step-by-step guide to how we did it, from developing our communications goals to engaging student ambassadors to tracking our results. Through this case study, you will learn how to:

• Develop a content plan that aligns with your brand’s strategic objectives
• Film and edit videos on a budget with limited videography experience
• Engage stakeholders and student collaborators for maximum visibility