Results from a recent LinkedIn survey in partnership with SimpsonScarborough understanding the new and current student mindset post-COVID. During the session we will explore:
- How the interest of Canadians pursuing Higher Ed has changed
- How prospective students wish to pursue further education (in-person, hybrid, online)
- Which factors are most important to prospective students when selecting a Higher Ed Institution
- The impact of COVID-19 on their desired education outcomes
Attendees will learn how to craft their marketing strategy to communicate to the new wave of students.