Results from a recent LinkedIn survey in partnership with SimpsonScarborough understanding the new and current student mindset post-COVID. During the session we will explore:

• How the interest of Canadians pursuing Higher Ed has changed
• How prospective students wish to pursue further education (in-person, hybrid, online)
• Which factors are most important to prospective students when selecting a Higher Ed Institution
• The impact of COVID-19 on their desired education outcomes

Attendees will learn how to craft their marketing strategy to communicate to the new wave of students.