In this talk, we explore what goes into a content strategy that generates more traffic and revenue for any business. Too often, businesses create content without any specific goals in mind, which makes it difficult to determine whether or not the content is successful. Additionally, if you don’t know who your target audience is, it’s difficult to create content that will be appealing to them. Taking these ideas one step further, we will take a step-by-step look at what goes into choosing topics, building your calendar, and how to write and optimize your article.

Key takeaways:

• How to define your goals and audience
• How to research topics + build your calendar
• How to write compelling and optimized content