A new national study of Canadian university presidents/principals on social media will be shared alongside insights into how to better integrate the digital leader into the university brand while protecting the reputation of the leader and university. Is it possible for a university leader to engage on social media with students, faculty, alumni and the community? If so, on what platforms for which audiences? Learn more in this session by Jane Antoniak, MCM, of King’s University College, London and her research supervisor, Dr. Alexandre Sevigny of McMaser University Master of Communications Management program. More on her research: https://www.universityaffairs.ca/news/news-article/university-presidents-tap-into-social-media/