At McGill, the amount of effort and emphasis put into UX research for web projects has grown substantially over the past few years. This has resulted in more frequent testing, a growing pool of data and increased involvement in web projects for staff and audience members alike.

The outcome of these exercises have been of direct benefit to the audiences who visit our websites and staff members responsible for building and maintaining them. But who else can benefit from these practices? Are there others who might contribute to the conversation and participate in improving user experiences?

With the understanding that there could be great payoffs in taking a more holistic approach, we’ve tried to involve more than just the usual suspects in our UX research and analysis – developers, product owners and support staff to name a few. Along the way, we’ve encountered failures and surprising successes, all the while learning from our experiences. Come hear about the benefits (and pitfalls) of making good UX a team responsibility.