The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience. Not only was a new Drupal 7 responsive Web content management system put in place to replace the numerous in play, the entire content and purpose of the site was rethought according to a thorough analysis that focused on the needs of users first.

Nichole McGill, Web Communications Director for the University of Ottawa, reveals what she learned in her multi-year odyssey to transform uOttawa.ca to make it mobile, ensure that all requirements met the unique bilingual needs of the largest English-French university in the world, while putting in place measurement tools to continue tracking the needs of key users while raising the bar for university sites.