Monday July 12, 1:00 – 3:00pm

Convincing content is essential to the success of your digital strategy and your website. Your content needs to speak to your target audiences, follow your brand’s tone of voice, and comply with accessibility standards and SEO best practices. And because new content is constantly being written, you need a content governance plan. But if you want to improve your content, where do you start? How can you effectively assess your content and start making the most high-impact improvements? In this workshop, we’ll delve into tools and techniques that will help you revamp your content strategy.

Topics will include:

  • Running a content audit (high-level and granular)
  • Tools for assessing your content to improve style, accessibility, SEO, and inclusiveness
  • Content revamp toolkit
  • How to make your content more engaging
  • Putting in place a content governance plan

Facilitator: Suzanne Dergacheva