Have you inherited an old and outdated website? Or have a section of a website you manage that you can’t bring yourself to look at?

While web projects like these may seem a little daunting, you can take advantage of this opportunity by building bridges between you and your user.

We recently got in tune with Gen Z to refresh a student-facing section of our Co-operative Education website. We learned a lot in this project and have fresh insights to share with you!

In this session, we’ll talk about tips for:

• Developing personas through user interviews.
• Auditing your content while working with various stakeholders.
• Building the information architecture from a user-focused lens using online visual collaboration tools such as Miro.
• Designing low-fidelity wireframes, mood boards and mock-ups.
• Developing content for a student audience.