The rise of digital and social media platforms has enabled prospective students, business leaders and alumni to research and make decisions on their own. In this new environment, schools must engage the audiences that matter most where the content they consume is trusted, relevant and unlocks opportunity.

However, schools face siloed departments, tight resources and long-standing processes that can make getting started seem daunting. As Higher Education Lead for LinkedIn Marketing Solutions Canada, Graeme Owens partners with schools across the country to navigate these challenges and create data-driven content solutions that resonate with a range of audiences and stakeholders on LinkedIn.

Graeme will lead attendees through LinkedIn’s content marketing framework, best practices from other PSE partners and exercises to create winning student recruitment, brand building and alumni outreach campaigns.