In order to stay top of mind to today’s sophisticated searchers, search engines must continuously update their algorithms to make sure the most relevant and informative results are presented in the SERPs (Search Engine Results Pages). This means the challenge for digital marketers today is making sure you are keeping up with the Jones’ er..Google. We’ll discuss the common questions like are metatags still relevant, how does social media play into it, when does it make sense to integrate a PPC strategy, and most importantly, why is ________________ showing up higher than our site?