This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct mail, cold calling, email lists and tradeshows. We’ll discuss the value of being agile and adaptive and talk about the best ways to measure your success and continually improve your content, without losing your mind! This session is meant to help anyone with a marketing or communications-related position at a university feel both inspired and empowered to take their content up a notch!