“We Believe: Emily Solomon” is a video created to support Capilano University’s annual “We Believe” breakfast fundraiser event.
This event is based loosely on the benevon fundraising model ask event – a focused one hour event featuring speakers, beneficiaries of charitable support and most importantly, a video story. The purpose of the video story is to create an emotional connection with the audience and inspire them to give generously.
In the video, Emily speaks about overcoming an intergenerational lack of access to education, and how scholarships and bursaries gave her the opportunity to provide a better life for her daughter.
In this talk, find out how Capilano University’s Philanthropy & Alumni Relations and Marketing & Digital Experience teams worked together to raise funds for an important initiative and helped build the University’s brand.