Let’s bring the social back to social media! In this session, you’ll learn how to develop authentic, relatable content, encourage conversation between staff, students, alumni and industry, strengthen your brand and drive user-generated content across all channels. In addition to looking at examples of content that has worked for NAIT (like our #NAITisGreat campaign and award-winning Instagram Story takeovers), you’ll learn how to identify staff and student social media ambassadors who can help you grow community engagement.