Digital marketing and content management have really transitioned from the stage of HOW to maintain/update fresh content on the site to WHAT content to maintain. We fundamentally need to focus on asking the question “Even if we CAN do it, SHOULD we do it?” Should we be on all social media channels? Should we be placing this image/video/text on the homepage, webpage, etc? Or is less really still more?

Why I’m excited…

The areas of content strategy, content creation, content management and content marketing truly are so interrelated and each one necessary for effective web management but none works best in a silo.

What you should do with session info…

This session is meant to encourage direct action by audience in how they consider the marketing efforts they pursue, the content they develop and the channels (social and otherwise) they focus content marketing.