Audience research done, now what?

Too often personas and other market insight tools are developed but not used effectively as people aren’t sure what to do next.

In this session, we will explore how you can harness the powerful insights from your research and translate them into more personalised, impactful content for your prospective students, students and alumni.

What we’ll cover:

• Troubleshooting getting stuck with your personas and market research summaries
• Where to start with using your insights to improve your content
• Creating a content matrix and other useful tools for translating insights into segmented content
• How to implement a more personalised approach to content