Your programme pages are the shop window of your institution.

But how well do they really showcase your programmes to prospective students? Are the pages based on data and user insight, or have they grown organically over time?

In this session, we’ll explore the lessons learnt from a project which used content design to successfully transform a university’s programme pages – and more. We will look at how you can use data and insight to better understand your users’ needs, to deliver smarter web content and meet your student recruitment goals.

You will leave this session with:

• Insight and advice on how to create user-focused programme pages to drive your recruitment
• An understanding of how you can adopt content design principles to benefit your institution
• Practical advice on how to overcome blockers and get buy in from stakeholders