Diversity and inclusion are more and more top of mind, and incoming students are looking at potential schools not just in terms of the programs they offer, but also their values and the makeup of their student body. Your brand is partly defined by the people who make up your community, and student recruitment is one place where inclusive design is increasingly important. Admissions is the gateway to your institution, so it’s important to think about who you’re speaking to through your digital channels. In this presentation, we’ll present ideas about:

• Creating a digital recruitment strategy that truly promotes inclusion
• How to use personas without denying the diversity of your users
• Reflecting diversity through digital storytelling
• The importance of content accessibility and plain language in inclusive design
• Usability testing to represent diverse voices