Content governance is the idea that the content strategy you create for your website must stay accountable and not forgotten since your last redesign or content overhaul. In order for your content strategy to succeed long-term, you need a content governance plan.

This all sounds great in theory, but what do content governance plans actually look like and what type of governance makes sense for your institution? Among the many approaches to choose from, there are pros and cons to consider and the best fit depends on your institutional needs.

In this session, we’ll talk through different governance models using real world examples from the education space and rules of thumb that apply to each. And you’ll learn about tools and techniques to implement content governance plan so that it doesn’t just sit in a drawer gathering dust.